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Branding & Design:

AGENDA

Registration and Morning Snacks

08:30 - 09:30

Opening Plenary

09:30 - 9:40

Opening Remarks

Prof. Eugene Kandel
CEO, Start-Up Nation Central

Prof. Adi Stern
President of Bezalel Academy of Arts and Design, Jerusalem

Wendy Singer
Executive Director, Start-Up Nation Central

Kfir Damari

Chief Product and Strategy Officer, Tabookey; Co-Founder, SpaceIL

(Tel-Aviv, Israel)

Inspiring The Next Generation to Explore The New Frontiers of Space

Keynote Speakers

Zeev Farbman

Co-Founder and CEO, Lightricks

(Jerusalem, Israel)

How AI Makes it Easier to be Creative

09:40 - 11:00

Despina Papadopoulos
Designer, Researcher and Teacher 

(London, UK)

The Unruliness of Matter

Networking Break 

11:00 - 11:30

Breakout Tracks 

11:30 - 13:00

The breakout tracks will be conducted by leading designers, techies and industry experts.  They are intended for a deeper drill-down into specific sectors, in a more intimate setting.  There will be time in each session for curated dialogue with the audience.

The Future of Mobility & Materials

The Future of Food & Home

Mobility:

There’s no greater societal disrupter than transportation.  Let’s rethink design as we imagine future transportation in and around our cities. 

Guy Cherni
Co-Founder and CMO, Atlas Dynamics 

(Tel Aviv, Israel)

Rethinking Smart Mobility Design in the Smart City Era

Marjan van Aubel

Solar Designer 

(Amsterdam, Holland) 

Sustainability, Design and Technology

Where will we live and what will we eat?  We’ll explore the digital future of food, a modular home where residents produce their own food on vertical farms; and the design of everyday objects that produce electricity.  

Chris Precht

Architect 
(Salzburg, Austria)
The Future of Sensible Buildings 

Dr. Amit Zoran

HCI Researcher,  Creativity and Design
(Jerusalem, Israel)
Introduction to Digital Gastronomy

The Future of Education & Health

What role do equality and diversity play in designing our educational platforms and health systems? A look at innovative AI tech will explain how health care decisions are made and how it can create greater trust in doctors. 

Eyal Fried
Cognitive Researcher, Interaction Designer, Entrepreneur, Educator

(Haifa, Israel)
Can Design Heal Health?

Gabrielle Guthrie
Co-Founder and Chief Designer, Moxxly 

(San Francisco, US) 

The Role of Design in the Future of Women’s Health 

Materials: 

Will the future of materials be based on futuristic AI or inspired by ancient  technologies? We’ll explore both and how they affect today’s design world. 

Elisha Tal

Co-Founder, I2D Studio; Sr. Lecturer, the Department of Industrial Design, Bezalel Academy of Arts and Design, Jerusalem

(Nataf, Israel)
Future Materials Inspired by the Past  

Amit Werber
Sr. Product  Manager, CodeMonkey
(Tel Aviv, Israel) 

Designing Equality and Diversity onto Educational Platforms

Spencer Horne

Founder and CEO, Cloudline

(Cape Town, South Africa)
Aerial Mobility in the Developing World: A Leapfrogging Opportunity

Lunch & Networking 

13:00 - 14:00

Closing Plenary

14:00 - 16:00

Molly Wright Steenson
Author, Designer, Professor, Research Leader, Carnegie Mellon School of Design 

(Pittsburgh, US)

The New What?
AI, the Past, and the Future

World-renowned design futurists will share their tech-inspired projects, advice, and warnings. 

Martin Wezowski
Chief Designer and Futurist, SAP

(Berlin, Germany)

What is Work and What is Human in a Superhuman Future

Saul Singer
Co Author, Start-Up Nation

(Jerusalem, Israel)

Designing Revolutions: Shaping the Future of Health, Education, and Cities

Beers & Networking

16:00 - 16:30

JERUSALEM DESIGN WEEK

Think East! 

Designing | Engineering the Future will conclude at 5pm. You are then invited to join us at the launch of Jerusalem's Annual Design Week at Hansen House.

The 8th annual Jerusalem Design Week will take place from June 13-20 in a week filled with exhibits and unusual design events.

The launch event, set to begin at 7:30pm, will include a night of performances, sneak preview exhibits and firsthand encounters with leading designers from Israel and abroad.

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